“100 Years of Horse Power” – That was the theme for the 21st edition of the Rodeo Drive Concours d’Elegance as Beverly Hills marked several very special occasions this year. The traditional “Father’s Day” event, finds the city celebrating their Centennial in 2014 and the “Honored Marque” – Maserati, celebrates their 100th anniversary as well. This event featured a superb combination of rare automobiles and motorcycles highlighting the past, present and future at the crossroads of fashion, design and entertainment.
The Rodeo Drive Concours d’Elegance is the largest public event held annually in the city of Beverly Hills and Rodeo Drive. With it’s unique mix of car collectors, families, local residents and international visitors, it has been named “one of the 300 unmissable events in the world” by Frommer’s Travel Guide.
This Concours also paid tribute to the Beverly Hills Speedway, a 1.25-mile track built in 1919 which hosted auto racing until 1924 – attracting such racing legends as Jimmy Murphy, Barney Oldfield and Indianapolis 500 winner Gaston Chevrolet. Up to 70,000 spectators, attended races where world speed records were set and broken during that era. The track was situated on 275 acres of land that includes the site of today’s Beverly Wilshire Hotel just outside what is called, the “Golden Triangle.”
I’ve been attending the concours for several years now and remember bringing my daughter, Catherine and nephew, Andrew, for the first time on Father’s Day, June 15, 1997. A special way to spend this day with my family.
As always, the Concours had on display, were vehicles spanning the last century, which included a horse-drawn Wells Fargo wagon. Featured were cars owned by the rich & famous residents as well as film and TV celebrities. Cars owned by famous 90210 residents Fred Astaire, Jean Harlow, Tom Mix, Mel Torme and Howard Hughes were featured as well as vehicles featured in “An American in Paris,” “The Beverly Hillbillies” and HBO’s “Entourage.” Among these cars were; a 1932 Packard 903 Sport Phaeton; 1971 Ferrari 365 GTB/4; 1937 Jaguar SS100; 1953 Rolls-Royce Silver Wraith; 1962 Ferrari 250 GT SWB; 1930 Hispano Suiza H6C Boattail Speedster; 1952 Siata 208 Prototype; 1929 Bentley 4.5 Liter Tourer by Vanden Plas; 1942 Chrysler Town and Country “Barrelback”; 1949 Maserati A6/1500; 2015 McLaren 650S Coupe; 1927 Rolls Royce Phantom I Town Car by Hooper/Inskip; 1935 Bugatti Type 57SC; 1965 De Tomaso Sport 5000; 1984 Ferrari 288 GTO.
In the spirit of Father’s Day, this report and images are dedicated to all our Fathers – an in remembrance of mine, Saul Varela, who passed away last year.
View the gallery of the images from this event here: Victor Varela Photographer.
A series of my images and a report were published at Sports Car Digest, the leading international online journal for sports, racing and vintage car enthusiasts. You can view it here: Rodeo Drive Concours d’Elegance – 2014
If you would like a print for your wall at home, office or race shop, I offer quality prints of the images you see here and others that were captured during this event. You can purchase them here: Photo Store
For more information, check out their website: Rodeo Drove Concours
[source: The Donahue Group – Rodeo Drive Concours]
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